A masculine brand with a basic aesthetic.

Brand & packaging design of the IL cosmetic line

Complete brand development, naming, and packaging design for the men’s cosmetic line from Isabelle Lancray, Paris.

At the start of 2009, ABERHAM Design developed the first line of men’s skin care and grooming products for the classic cosmetics brand Isabelle Lancray, Paris. The creative team made the bold name “IL”, which combines the initials of the brand with the French for “he” in an elegant and masculine fashion. ABERHAM Design also created, crafted, and produced the packaging and entire launch communication (text, style, and pictures).