Brand & packaging design of MERADOG care
Prominent rebranding and packaging design for premium dry dog food for international pet stores.
For MERA, a pet food company out of Kevelaer, ABERHAM Design has been implementing a comprehensive relaunch of its company image since 2010, including everything from the umbrella brand and products to packaging design.
In this context, a new branding and brand environment under the ABERHAM-developed motto “Es lebe der Hund” was created for the MERADOG high premium dog food.
In 2015, the entire product range was updated and the sub-branding “care” was added to make it more prominent. The appearance has a strong umbrella brand, consequential architecture, and through this a clear differentiation among the complex selection.