Brand design of an OTC product range
Conception and re-design of the discount private labels St. Christoph and Vitalis.
Starting in 2011, ABERHAM Design has managed the brand and packaging design of St. Christoph and Vitalis. Both product ranges were completely new designed, graphically concentrated, and strictly structured. In both cases, a special color spectrum was established so that they could easily be recognized at the POS.
Comprehensive »style guides« were developed for both brands from which all packaging for their respective ranges are to be designed accordingly.