Corporate Design & communication Fripa
Management of the corporate image of the company and its communications.
Since 1980, ABERHAM Design has been responsible for the corporate design of Fripa Papierfabrik. During this time, the corporate image of the sanitary paper producer has been continually developed in regular intervals into a strong umbrella brand. The current company logo – alongside the claim »Immer eine Lage besser (Always a level better)«, which was also created by ABERHAM Design – sets a clear signal for the dynamic and strong premium positioning in its highly competitive market. It allows for a corporate design that is full of life and emphasizes an identity that is both likeable and strong.
ABERHAM Design not only developed Fripa’s literature with regard to text and graphics, but even more so the design of the product packaging.