Corporate design of MERA Tiernahrung
Conception and design of the logo and corporate image for the Kevelaer company.
In 2011 ABERHAM Design was commissioned to overhaul the company logo of MERA Tiernahrung GmbH.
Building on the established red brand color, ABERHAM Design created an italicized forward-leaning logotype, in which the lettering of the old writing style (a fusion of R and A on the line of writing) was kept.
The previous surrounding outline was changed to two horizontal bars that stabilize the lettering and provide a positive dynamic.
The new company logo was implemented by ABERHAM Design on the company’s signs at its headquarters, the office stationary and graphic designs for congress stands.