Corporate design of the medical office of Dr. Kruse/Dr. Reinhard
Conception and design of the corporate image for the medical office of Dr. Kruse/Dr. Reinhard in Malaga (Spain).
In 2009, ABERHAM designed the office accessories for Dr. Erika Kruse and Dr. Bernd Reinhard, two German general practitioners in Marbella. Both of the doctors wanted to relocate to Spain’s southern coast and serve the multitudes of Germans who have moved there, as well as the tourists and, of course, the local Spanish population. The design is an interpretation of the very personal positioning of the two physicians with a simple line art logo, which from the initials E and B form a dynamic flying butterfly. A likewise simple and fresh color code of cyan and magenta on a white background serves as a marker for all media from stationary to leaflets.