Corporate design of the medical office of Dr. Tim Graefe
Conception and design of the office accessories for a dermatology office in Uetersen near Hamburg.
For the concept and design of the office accessories of the medical office of the Hamburg dermatologist Dr. Tim Graefe, ABERHAM Design followed a strategic principle from the beginning: make the doctor the center point and through this convey accessibility and trust. There shouldn’t even be the idea of distance to patients, which is often lamented in medicine.
The office supplies display gentle colors. The icon uses these colors and develops soft, dignified petals that fan out
This central picture is taken up and varied upon by large-format photographs of blossom details. ABERHAM Design conceived and realized this pictorial world with the photographer Christian Nielinger (www.nielinger.de) in order to decorate the office with large-format screen prints. In alignment with the concept with a rather more light and floating effect, the pictures decorate the rooms in which the accessibility of the doctor and his team is practiced on a daily basis.
The motif also shows up in the office’s brochures and Internet site, both of which were also designed by ABERHAM Design (both text and pictures).