Pan-European corporate design of bofrost
Comprehensive conception of the brand and packaging design for the market leader in the home delivery of frozen foods.
In the mid-1990s, a long and intensive cooperation began with bofrost, the European market leader in frozen food home delivery. Between 2002 and 2007, ABERHAM Design developed the new umbrella band and from that the entire European corporate and packaging design of the company. The new positioning in the direction of indulgence and sympathy ultimately led to a new, lively pictorial language and a systematic architecture for all product packaging, vehicles, and the catalogue title. Based on this, numerous special sub-brandings were developed that always accented its special positioning in the product range.