Print communication of MERADOG pure
Conception, text, and design of the print ads and brand brochures for MERADOG pure.
ABERHAM Design manages the brand literature and the print campaigns of the MERADOG pure brand range. As for the main range, the message of this product line is also communicated with the slogan “Long Live the Dog”. The target group is dog owners whose dogs are sensitive to dog food, a segment which is a real growing market in pet stores. Accordingly, the brochures and ads focus on the “sensitive” theme: the bright basis color of the packaging forms the foundation of the picture design, which puts the close relationship of dogs and people at the center of attention. The title is formed by the brand’s own words, while branding and packshots form a consequent and prominent foundation, as with the main product line MERADOG care.