Brand communication with a »meow« effect.

Print communication for Wahre Liebe cat food

Conception, text, and design of the print ads and brand brochures for the Wahre Liebe product line.

The print communication designed by ABERHAM Design incorporates the emotional tone as well as the prominent typographical concept of the brand’s packaging. By doing so, poetic scripts harmonize with clear and professional structures. The emotional picture-text stories are portrayed in a delicate and high-quality way, and are supported with objective facts. Everything is composed in a stylistically sound system of typical elements, forms, and colors. In this way, the communication creates brand identity that serves the dual purpose of conveying trust and a general good feeling, which forms the primary psychological core of the Wahre Liebe brand.