Re-designed labelling of the 0,5 litre bottle Original Schlüssel.
Back in 1989, the trademark for the local speciality beer ”Original Schlüssel“ was originally designed by ABERHAM Design.
Now the original design team was hired once again in order to rethink the layout of the 0,5 litre bottles.
The result is a both sensitive and consistent ”face-lift“ of the label that enforces all stylistic design like type and color. The new label concentrates simply on the branding itself, stressing both craftsmanship and tradition more firmly. With all this, the high quality product has visibly gained stature as well as attractiveness.