Famous lozenges on the pulse of the time

Relaunch of EMS & EMSER Pastillen throat lozenges

Conception and new design for the umbrella brand EMS as well as the launch of the newly positioned »lozenges«.

ABERHAM Design developed the classic EMS icon further and implemented the traditional »reason why« of the brand in both word and pictures with a dynamic umbrella brand. The logo was substantially overhauled to give it a new and significant stability. The lettering of »EMSER PASTILLEN« was also developed further by ABERHAM Design to take into account this new typographical evolution. Although still in capitals as earlier, the typography is altogether clearer and more open, so that it is more boldly articulated at the POS in terms of visibility and choice.