Trailblazing packaging for Henkel (1981 – 1992)
Conception and design of the packaging for a “classic” of Henkel and Thompson, Düsseldorf.
Especially in the beginning years, ABERHAM Design was an important partner for the advertising agencies of Henkel and Thompson in Düsseldorf. There, the discipline of the prominent and strategically positioned packaging was not so established, and the focus was concentrated fully on both TV and print advertising. As one of the first suppliers to concentrate purely on brand and positioned packaging design, Ottmar Aberham created numerous brand packaging designs for well-known products, some of which are still in use today and depict »classic« products.