Since May 2021, the ABERHAM team has been developing a new brand image for the traditional Swiss paper mill Tela. ABERHAM started with a redesign of a fundamentally new, fresh logo and overall visual appearance. Both the branding and packaging design for the entire Tela umbrella brand range was worked through. Tela offers hygiene paper that is both innovative in terms of its convenience, and eco-friendly production. This in turn opens up new avenues for Tela. For the launch, the ABERHAM team designed a striking photo motif, which simulates a panorama of the Swiss mountains with loosely positioned, folded sheets of hygiene paper.
