In 2021, ABERHAM Communication Design conceived and designed a completely new trademark and a totally new image for the long-established Swiss paper mill Tela. The design of Tela product packaging was also fundamentally realigned in this context. Tela toilet papers combine comfort and ecology in the most innovative way possible. With that in mind, the design of the range is heavily based on striking, focused nature photography, with which the packaging clearly conveys naturalness as well as softness and contemporary quality at the POS. Morris Aberham and his team developed a consistent design for the packaging of all varieties in the Tela range, as well as the respective product names.
