Design and communication in tune with the times.

Corporate Design + Slogan + Corporate Literature + Corporate Communication + Packaging Design

Corporate Design, Image Communication, Packaging

ABERHAM has had the privilege to create the corporate design of the Fripa paper mill since 1980. The distinctive appearance of the hygiene paper manufacturer has been developed into a unique umbrella brand over time. The current company logo – together with the slogan “Immer eine Lage Besser” developed by ABERHAM – clearly signals the dynamic and premium positioning of the company. At the same time, its lively corporate design features self-confident text and specially designed imagery that underline the strong and appealing identity of the company.

Since 1980, ABERHAM has been fully responsible for the entire corporate design of the Fripa paper mill.

Throughout the working relationship between Fripa and ABERHAM, a continuous evolution of the logo, brochures, and brand positioning has developed. From reworked fonts and texts to updated logos and a decisive style of communication. This can be seen, for example, in the photography of the company’s high-quality hygiene paper products.

Fripa Paper mill

Client: Fripa Papierfabrik Albert Friedrich KG

Assignment: To support the evolutionary design of the entire range from corporate to packaging design since 1980

Category: Logo & Corporate Design, Slogan, Corporate Literature, Corporate Communication, Packaging Design

Corporate Photography: Christian Nielinger, Sonia Folkmann, Ralph Richter, Morris Aberham

ABERHAM also develops the design for numerous items of product packaging for Fripa. A unique communication strategy is designed for each individual project – such as the innovative “Toilet paper made from grass” concept.